Increase Customer Engagement
There are plenty of e-commerce marketing channels available to grow your business, such as social media, PPC, SEO, and network marketing. Successful e-commerce business owners, though, know that email marketing is one of the most profitable channels available. Let’s take a look at “what is e-commerce email marketing?” and why e-commerce businesses should use it. […] …
Read MoreThe early days of SEO were like the Wild, Wild West. Blackhat SEO experts did everything imaginable to rank their sites on Google, including keyword stuffing and creating spammy backlinks. It worked–for a bit. These days, Google’s SERP Algorithm cracked down on content quality, and those older SEO hacks have long crumbled to dust. Details […] …
Read MoreProgrammatic advertising platforms solve a problem for both publishers and advertisers. For publishers, they help maximize advertising revenues by auctioning ad space to millions of advertisers worldwide. For advertisers, they expand reach and leverage data to target very specific audiences. When done well, this means more profit for both groups, and who doesn’t like that? […] …
Read MoreAre your sales and marketing teams aligned? Or are they working in silos, with only a vague understanding of what the other team is doing? If your sales and marketing teams aren’t working well together, you’re not alone. According to LinkedIn, 93 percent of sales and marketing professionals say their company has issues with alignment, […] …
Read More68 percent of online activity begins with queries in search engines like Google or Bing. That’s why keyword research should be the basis of any online marketing campaign. The goal of keyword research is to find out what your target audience is searching for online and determine what it will take to actually rank in […] …
Read MoreThere are no two ways about it: SEO works. It’s one of the main tools I used to build this site, and I’ve seen it work for hundreds of clients around the globe. However, SEO is complicated. It requires data insights, analytics, tracking, and constant upkeep. While there are plenty of SEO tools on the […] …
Read MoreAs smart bloggers and content marketers, we usually start with on-page SEO. However, one of the most important Google ranking factors isn’t found on your page at all. Rather, it’s backlinks from other websites pointing towards your site. The top results on Google have an average of 3.8x more backlinks than the results that appear […] …
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