Artificial intelligence (AI) tools for media let you create content at scale in a previously impossible way and you don’t even need design experience to create something impressive. AI isn’t new. The film and gaming industries both use it regularly, for instance. But, these sectors have only scratched the surface of AI capabilities. On a […] …

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Paid ad costs are rising. In highly competitive industries, you can expect to pay $50 or more per click. As a result, many businesses are looking to lower paid ad costs by increasing ad relevance. Dynamic keyword insertion is an ideal strategy to improve relevancy and lower paid ad costs. When used correctly, it can […] …

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There’s no hiding it, Instagram is one of my favorite social media channels. Not only is it a great way to share your life with friends and family and promote your business, but it’s also a great way to make a lot of money. Best of all, you don’t need a big following and there […] …

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Trends come and go. Bell bottom jeans, Rubix cubes, flannel. How are you supposed to keep up with it all? This is even more of a puzzle in a digital world. Trends don’t stick around for a decade or a year. Sometimes things change overnight. Harnessing what’s trending could be a powerful fuel for your […] …

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SEO can be a brilliant strategy to increase your website traffic but it isn’t always enough.  Imagine you rely on SEO for all your traffic. What happens when the Google algorithm changes? You risk losing potential customers!  That’s why diversifying your methods of increasing web traffic can offer better results. If you have multiple traffic […] …

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Article sponsored by PayPal. Gen Z’ers, which includes those born between 1996 and 2012, now make up 20 percent of the US population and account for $143 billion in direct spending. If you are still focused on millennials, it’s time to start paying attention to a new generation of consumers. Here are five ways to […] …

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Let’s face it: a picture really is worth a thousand words, but an image you made yourself? Priceless.   Compelling images create a connection between you and your audience and help you build on that relationship. They encourage discussion and shares. In short, images convert. According to Venngage, 64 percent of marketers say images are […] …

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