Are you familiar with Google’s Webmaster Guidelines? It has been around for years (until now), and it broke the dos and don’ts of SEO. But it was outdated. So, Google replaced it with Search Essentials which gives you a whole new set of requirements if you want to do well with SEO. They go much […] …

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So, you’ve been spending time trying to increase domain authority, but you aren’t seeing the success you thought you would by now. I understand your frustration, since 42% of marketers are looking at a site’s domain authority based on its backlink quality. It’s no secret that every brand is vying to rank higher than competitors […] …

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As a savvy internet user, you might think no one clicks on Facebook and Instagram ads. You’d be wrong. In 2021, Meta made over $114 billion in revenue from advertising. Someone’s clicking. But who, and how do you get them to click on your ads? I’ll show you. Many marketers who tried Facebook ads, especially […] …

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If you’re a local business that wants nearby customers to find you, then you know local SEO and Google Business Profile is where it’s at. Combined with tools like featured snippets, these are essential to getting your content in front of local customers. As a small business owner, you also understand that good reviews are […] …

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You’ve established your initial web presence and have an SEO strategy in place. There’s some steady traffic, and you’re even picking up some leads. Your job’s done, right? Not quite. You see, it’s not that simple. Effective SEO is an ongoing process that takes consistent work. Even if you’ve hit your key milestones and you’re […] …

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Not that long ago, it was all about Facebook, Instagram, and Twitter, but now everyone is talking about TikTok. It seems like every top brand is on there, and even smaller businesses like Elf Cosmetics and start-ups like Vessi are taking the platform by storm. The social media site is so wildly popular that TikTok […] …

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You’ve probably all done it: launched an ad campaign only to find it didn’t quite hit the spot. Perhaps you didn’t quite reach the audience you wanted to, and the ads didn’t convert the way you hoped. It’s a waste of time and money, isn’t it? So wouldn’t it be good if there was a […] …

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