You came up with an idea, did your research, maybe even found some funding. You are ready to launch a business — but how do you get people to your website or store? Pay-per-click (PPC) ads are one of the most effective ways to drive growth for your new business. Unlike brand building, content marketing, and […] …

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Paid advertising is a great way to guide more traffic to your site and increase business, but it can become expensive quickly — especially if you aren’t careful. How do you make sure you are getting the most out of your paid ads? A few weeks ago, I was talking to a business owner in […] …

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Managing one social media account is a lot of work. In many cases, managing two or more (when you don’t need both) can be a nightmare. That’s why if you have many accounts on the same platform, it’s best to merge them. Thankfully, platforms like Facebook make this easy as long as you’re the admin […] …

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Reseller hosting can be extremely lucrative. Whether it’s an add-on to your existing business, a side hustle, or the start of a standalone hosting company, there are plenty of ways to turn a profit in this space.  Every website needs a hosting service. White label resellers become that solution for their clients. By renting servers […] …

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A/B testing is a fantastic method for figuring out the best online promotional and marketing strategies for your business. It can be used to test everything from website copy to sales emails to search ads. While it can be time-consuming, the advantages of A/B testing are enough to offset the additional time it takes. Well-planned […] …

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When you think of coding, your next thought probably isn’t digital marketing. It’s more likely to be UX design or software development. Coding skills can be instrumental in digital marketing, and coding bootcamps can help set you up for a successful career. What Are Coding Bootcamps? Coding bootcamps are designed to give students the programming […] …

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If you’ve ever juggled multiple Twitter accounts, you know how challenging it can be. Not only do you need to engage your followers by producing targeted, valuable content, you also need to keep your brand message consistent across all accounts. Sounds a little overwhelming, right? It can be, which is why it might be worth […] …

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