Advancements in the advertising industry have led to data-driven methods to promote and market your business. One relevant example is programmatic advertising. A study found programmatic ad spend will top $59.45 billion in 2019. By 2021, $81 billion of digital display ad spend will be conducted programmatically. How can programmatic buying benefit your business? What […] …

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Every business wants to feel like its customers and employees are happy. After all, it’s human nature to want to be loved, right? However, “making people happy” isn’t just a nice-to-have. Doing so has real-world business benefits. For instance, did you know customers will pay up to a 16-percent price premium and display greater loyalty […] …

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If you’re serious about digital marketing, you’ve likely spent thousands of dollars on testing, experimenting, and workshopping only to find that you simply aren’t reaching your target audience. That’s where Amazon Posts comes in. Amazon is doing more than just integrating social with online retail. Their Posts initiative reimagines what social media marketing could be, […] …

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Are you ready for X reality? It’s coming, too, along with a host of exciting business and marketing opportunities.   Here is what it is, why it matters, and how to use it to grow your business.  What Is X Reality? X reality is short for extended reality. Sometimes called cross reality, it’s a convergence of […] …

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There are a lot of misconceptions about online reputation management. Some people think it’s just social media monitoring, while others believe it has something to do with public relations, and still others have no idea the impact it can have on sales. In this guide, I’ll explain the role of online reputation management in today’s […] …

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You want to get your products in front of the people who are going to buy them. When you get your products on eBay, you’re putting them in front of an audience of 185 million people, but with competition from over 1.7 billion listings, how can you make sure you stand out from the crowd? […] …

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Email marketing is one of the most important strategic channels in a marketer’s toolkit. According to UK DMA, 91 percent of marketers rate email as their most important channel, followed by social media at 83 percent. Email marketing’s success rate comes from its high ROI, which DMA states comes in at around $58 for every […] …

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