For service businesses everywhere, the noise of the telephone is often the sweet sound of sales.  But maybe your phone isn’t ringing much anymore. The internet has made it easier than ever for customers to get in touch with businesses without picking up the phone.  That’s great for introverts, but it’s not always good for […] …

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There’s a reason people spend their entire lives learning the ins and outs of human resources—there’s a lot to it. But the good news is that nobody expects you to know it all and you don’t have to navigate it alone. The best HR outsourcing services exist to make your life easier. You’ll be able […] …

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With an ever-increasing number of consumers looking to e-commerce to replace their in-person shopping experiences, many advertisers are searching for innovative new ways to reach the surge of online shoppers. One such method is to advertise on VOD (video on demand) videos. What Is Video on Demand (VOD)? Video on demand means exactly what it […] …

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When you think of SEO, you probably think of Google. It’s easy to understand why–Google is the most powerful search engine, period. However, Google isn’t the only search engine, not by a long shot. I’ll even go on record saying that some search engines can be more powerful than Google. (Gasp!) Not as big, no. […] …

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Influencers are everywhere. There are roughly 37 million influencers on Instagram, and around 1.5 million of them work on YouTube. Every day, these creators promote brands across social media, talk up great products, and directly influence how people spend their hard-earned money. Sounds great, right? There’s just one problem. It’s really hard to actually find […] …

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Have you ever looked at a really successful brand or person – a celebrity, say, or a big company – and wondered, “How on earth do they do it?” Apple is one of those brands for me. Almost everything the company puts out succeeds. The company has enjoyed almost unparalleled revenue growth from 2004 to […] …

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Backlinks refer to URL links from other websites that point back to your website. Yes, it’s all in the name. They are links back to your website. Backlinks are an important component of a successful SEO strategy. Nurturing a network of backlinks from various sources can improve your site’s relevancy and reputation with search engines. […] …

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