15 Examples of Great Digital Food Advertisements

With over 660,000 restaurants operating in the U.S. alone, digital food advertisement is an incredibly competitive market. To stand out, you need to combine humor, design, strategy, and user engagement, all while keeping your audience hungry. What Makes Food Advertisements Unique? Without creative marketing campaigns, the food industry could be pretty dull. Luckily, there are […] …

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62.41% of All Google Searches Generate 0 Clicks

SEO is all about ranking high on Google. The higher your rank the more clicks you get to your website. But what if Google starts sending fewer clicks to websites over time, what should you do? Well, just look at the graph below. It breaks down the last 4 years of click on Google. According […] …

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How to Do Niche Marketing For Tiny Audiences

Are you in a crowded industry and can’t seem to stand out? Does your brand operate in a niche with a small audience? If you answered yes to one of those questions, then you know reaching your target audience is no walk in the park. That’s exactly why you must leverage niche marketing. What Is […] …

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The 6-Step Guide to Make Your Mobile Site Load Faster

Your users expect your site to load fast. If it doesn’t, you could lose a ton of traffic. How fast, you ask? Some research suggests that if a page doesn’t load in the literal blink of an eye, people could lose interest. That’s about 400 milliseconds. Just a one-second delay can reduce customer satisfaction by […] …

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How to Create Evergreen Content Right From the Start

Evergreen content engages and educates readers for longer without a huge amount of effort. Once you master the art of writing “timeless” content, you can ensure your articles, e-books, and tutorials stay relevant for years to come.  Below, I’m going to show you exactly why evergreen content should be part of every marketer’s content strategy, […] …

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How to Run Sponsored App Ad Campaigns

You created an app. Now you just need to drive traffic to it. As a marketer or app creator, you might not know where to start to drive app downloads.  It might not be as hard as you think.  You can start gaining traffic through a sponsored app ad campaign. Wondering what a sponsored ad […] …

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What is Demand Generation?

Marketing your business can feel like an uphill battle, but it all comes down to making your target audience care about what you’re selling. What’s the best way to do that? Shifting their perspective so they understand not just what you do, but what problem you solve. Help them recognize they need what you offer […] …

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