SEO is all about ranking high on Google. The higher your rank the more clicks you get to your website. But what if Google starts sending fewer clicks to websites over time, what should you do? Well, just look at the graph below. It breaks down the last 4 years of click on Google. According […] …

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Are you in a crowded industry and can’t seem to stand out? Does your brand operate in a niche with a small audience? If you answered yes to one of those questions, then you know reaching your target audience is no walk in the park. That’s exactly why you must leverage niche marketing. What Is […] …

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Your users expect your site to load fast. If it doesn’t, you could lose a ton of traffic. How fast, you ask? Some research suggests that if a page doesn’t load in the literal blink of an eye, people could lose interest. That’s about 400 milliseconds. Just a one-second delay can reduce customer satisfaction by […] …

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Evergreen content engages and educates readers for longer without a huge amount of effort. Once you master the art of writing “timeless” content, you can ensure your articles, e-books, and tutorials stay relevant for years to come.  Below, I’m going to show you exactly why evergreen content should be part of every marketer’s content strategy, […] …

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You created an app. Now you just need to drive traffic to it. As a marketer or app creator, you might not know where to start to drive app downloads.  It might not be as hard as you think.  You can start gaining traffic through a sponsored app ad campaign. Wondering what a sponsored ad […] …

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Marketing your business can feel like an uphill battle, but it all comes down to making your target audience care about what you’re selling. What’s the best way to do that? Shifting their perspective so they understand not just what you do, but what problem you solve. Help them recognize they need what you offer […] …

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Social media for e-commerce has become a critical element in sales growth for many businesses. Using social media to boost your marketing offers many benefits to help build your business, so don’t wait to explore these valuable channels. Sprout Social reports that after following a brand on social media, consumers continue to engage in other […] …

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