26 Feb

15 Lucrative Ways to Use Facebook Carousel Ads

Analytics0 Comments

Facebook carousel ads offer marketers and entrepreneurs a compelling way to introduce their products and services to customers. Since it can include different images or videos, it seems to be a distinct yet effective marketing strategy. Now, how can you leverage Facebook carousel ads for your own social media strategy? Let’s start with the basics […]
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26 Feb

Best WordPress Directory Plugins

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A functional online directory plugin will help you deliver business or personal information by location or category for internal or external use.  Whether you want to build a glossary of names and terms for your employees or a comprehensive business index, a good directory plugin for your WordPress website will help you do just that.  […]
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26 Feb

How is MLOps Used in Business and Marketing?

Analytics, Marketing0 Comments

Chances are, your brand has data scientists and operations professionals on the team, and while they do their best to collaborate, they each have their own areas of expertise. This could lead to miscommunications and misunderstandings. The data scientists can interpret the data, but they likely don’t have the background to manage business operations. Likewise, […]
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24 Feb

Who is Generation Alpha, and Why Are They Important to Marketers?

Analytics, Marketing0 Comments

Every new generation brings new customs, behaviors, and cultural phenomena that shape the world as we know it. Baby boomers brought significant economic influence. Millennials taught us new ways of viewing our socio-political world. Generation Z showed us what the intersection of technology and humanity looks like. Now, we have Generation Alpha, a demographic of […]
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24 Feb

How to Make a Sponsored Snapchat Filter

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Snapchat advertising has a lot going for it. With 249 million daily active users, you can get your brand in front of a large audience. The level of engagement on the platform is equally massive. Snapchatters open the app more than 30 times on average every day.  There are three types of Snapchat ads: Snap […]
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24 Feb

What is the Difference Between B2B vs B2C for Paid Social Media?

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While the terms B2B (business-to-business) and B2C (business-to-consumer) marketing may sound similar, they differ vastly in practice, especially when it comes to paid social media. Areas like content, objectives, best practices, and which platforms to use can impact the most effective strategies in paid social media. This chart outlines a few of the main differences. […]
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23 Feb

The Truth About Website Hosting Costs

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Every website needs a hosting plan.  But there’s such a wide range of web hosting costs out there. It’s overwhelming for beginners and experienced website owners alike. How much should you pay for web hosting? Are you overpaying for web hosting? How much does web hosting really cost? Some plans start below $1 per month. […]
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