Increase Customer Engagement
Weekend Favs February 1 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out…
Read MoreClone of Weekend Favs January 25 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I…
Read More(This article was originally published in the MarketingExperiments email newsletter.) The use of incentives is one of the most effective ways to counter friction and anxiety, therefore it can have a significant impact on conversion. But if you are currently using an incentive and it’s not having a major impact, you’re probably not using the right one — or your presentation is lacking. In this video replay, Flint McGlaughlin not only gives messaging strategies for presenting…
Read MoreWeekend Favs January 18 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out…
Read More(This article was originally published in the MarketingExperiments email newsletter.) “If you have something unique — even a single dimension of exclusivity — that’s meaningful and significant to the customer, you help them conclude they can’t get this anywhere else.” — Flint McGlaughlin, Managing Director, MECLABS Institute If you are experienced in business, you have heard of using marketing tactics like scarcity, story and influence to increase your sales. But there is a right way and…
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