How to Do Keyword Research for Content that Generates Leads written by John Jantsch read more at Duct Tape Marketing I’ve written about the importance of keyword research before. It’s the critical first step in developing your SEO strategy, and making sure that your business ranks well in organic results on the major search engines. But the way that you undertake keyword research for your homepage will be different from how you settle on the…

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A lot of marketers and business owners think of advertising as a tool to attract the attention of new customers. But the great thing about paid search is that it’s also a powerful way to improve customer retention. Once you go through all the trouble of winning over new business, it’s worth your while to put in the effort to keep them coming back. Here are some ways to put paid search to use specifically…

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If you’re just getting into email marketing (or even if you’ve been at it for a while!), you may be unaware of some of the rules and regulations that come along with managing a mailing list and launching campaigns. While you may be eager to get things up and running, there are some legal guidelines you should know about before undertaking any email marketing. In 2003, President Bush signed the CAN-SPAM Act into law. The…

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