How to Lower Your Cost Per Lead in Google Ads: 8 Tried & True Tips

PPC advertising can feel like a scary world to venture into—after all, you’re spending precious dollars. But the fact of the matter is, you have to spend money to make money, and the good news is, digital platforms give us tons of data to work with so we can identify what’s worth our money, what’s not, and how to get more for each dollar we spend. Not to mention advertising benchmarks that help us know…

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5 Ways to Start Using AI in Your Marketing Today

5 Ways to Start Using AI in Your Marketing Today written by Editor read more at Duct Tape Marketing AI is the future of marketing. According to a study by Quantcast and Forbes,  AI helps marketers to boost sales, increase customer retention, and succeed at new product launches. This post will provide you with practical and useful examples to understand a bit more about AI and how it can help your marketing team do all…

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Ubersuggest & AnswerThePublic: Up Your SEO Game

Search listening is going to get you ahead in the SEO game. Hear me out. Google averages 3.5 billion searches a day. Of those searches, 16 to 20% have never been seen before. Each search is like an opportunity to pick a customer’s brain. What they think about your brand, offerings, and industry—it’s all calculated […] …

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Brand Perception: What is it & How Do We Measure it

Wondering why perception is so important in marketing? This quote sums it up nicely: “Facts matter not at all. Perception is everything. It’s certainty.” – Stephen Colbert. You see, it doesn’t matter how good your product/service is, the value it offers, or the quality you provide. If consumers don’t perceive your brand the way you […] …

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