Accessibility is a hot topic in the virtual event and video space. Live captions are an effective way to make your event accessible, but you have logistic choices to make–namely, should you go with a human or a machine? Read the full article at MarketingProfs

Did you know that there are 33 million businesses in the U.S.? This alone makes it tough to come up with a unique business name—then add in the fact that the name of your business can impact its success. Oh, and that once you name it, there’s no turning back (unless you want to swim in paperwork and buy all new business cards and collateral). . There’s a lot of pressure here, but don’t worry.…

So… you’re relatively new to content marketing. You keep hearing about “sales enablement.” What exactly is that? And what content types can you tailor specifically for Sales? This article has your answers. Read the full article at MarketingProfs

Product marketing is the process of bringing a product to market. Easy enough right? Well, no. People are picky, competition is fierce, and markets are saturated. Even the best of brands have to work at this. Exhibit A: Coca Cola’s New Coke New Coke wasn’t just a marketing fail, it actually resulted in protests. But the best way to learn is to learn from the best—the good and the bad. So in today’s post, we’re…