So the good news is, Google Ads works. When your business appears for specific, high-intent searches your potential customers are performing, you can expect high returns. The bad news is, everyone’s using it, and since the Google Ads platform runs as an auction, the more businesses advertising on it, the more expensive it can get. The great news? There are a number of small details you can take care of to find profitable customers in…

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Ah, the case study: One of the most important pieces of marketing content for a business, and yet all too often, also the most boring. The problem with this is, lose a reader and you lose a customer. It doesn’t have to be this way! In this guide, I’m going to show you how to write a case study that prospects will actually want to read. An attractive, inspiring, and convincing case study that turns…

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“You can’t connect the dots looking forward; you can only connect them looking backward.” This quote from Steve Jobs is applicable to many scenarios in business—one of which being customer insights.  Using historical data to collect customer insights is a must for any business that wants to attract and retain customers and stand apart from competitors. In this post, we’re going to cover: What customer insights are and why they’re important. 10 ways to collect…

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