Increase Customer Engagement
Google Ads help articles are certainly helpful, but when it comes to understanding exactly how Google Ads works, it’s not so clear. And ask a super-passionate PPC expert how the Google Ads auction works and they may as well be an actual auctioneer. How it sounds when someone explains Google Ads to you. But as hard as it can be to understand how Google Ads works, it’s important to know so you can make the…
Read MoreWeekend Favs February 12 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out…
Read MoreWhat a CFO Can Do For Your Agency written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Jason Blumer In this episode of the Duct Tape Marketing Podcast, I interview Jason Blumer. Jason is a Co-founder of Thriveal, a firm that helps entrepreneurial CPA firms connect, learn and grow. He’s also the CEO of Blumer CPAs where they serve as an advisory firm for the design marketing and creative agency services…
Read MoreIt happens once in a blue moon. And when it does, all the metaverse rejoices and you feel on top of the world. When you post at the perfect time on TikTok. The post goes viral, gets an influencer like, earns you a boatload of followers, or a visit to the White House (it could happen?). Now as you know, there is no one best time to post on TikTok, even for your own account,…
Read MoreA paid media strategy is like any recipe. You have the freedom to customize different ingredients to your liking, but forget one key ingredient and the whole outcome is impacted… In this post, I’m going to cover the six essential ingredients you need in your paid media strategy this year if you want to avoid failure. They include: Review and reset benchmarks Build a first-party-first strategy Stay on top of advanced tracking technology Test more…
Read MoreHow To Truly Embrace Change And Build Long-Term Resilience written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Adam Markel In this episode of the Duct Tape Marketing Podcast, I interview Adam Markel. Adam is a best-selling author, keynote speaker, and resilience researcher. He inspires leaders to master the challenges of massive disruption in his upcoming book, Change Proof: Leveraging the Power of Uncertainty to Build Long-Term Resilience. Key Takeaway: When…
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