Kristen is the Senior Managing Editor at WordStream, where she helps businesses to make sense of their online marketing and advertising. She specializes in local SEO, copywriting, and conversion optimization, and she finds life to be exponentially more delightful on a bicycle. See other posts by Kristen McCormick

I’ll admit, the PPC grind can get lonely, whether you’re trucking along in the rhythm, or in a rut—staring at your screen trying to come up with ideas. Alexa, play “Comfortably Numb” by Pink Floyd. Before you get in your “feels” calling out for anyone out there like Roger Waters, I’ve got good news for you. You don’t have to do it alone. There are plenty of PPC influencers you can follow on social media…

I once read that good copy is like Castrol GTX for your business: even a few small drops/tweaks can transform your response rates. There are some exceptions. This couldn’t be more true, and this post is going to demonstrate that with Facebook ad copy in particular. Read on to look at a handful of before and after examples from the Facebook Ad Library. We’ll cover the anatomy of a Facebook ad, jump into the examples,…