Most people throw out how-to manuals and go straight to YouTube to understand how to do something, and they should be able to do the same for your company. Here are five ways to explain your business with video. Read the full article at MarketingProfs

Let’s jump in. Industry-specific Valentine’s Day marketing ideas There are countless Valentine’s Day promotions that you run this month to engage and connect with your audience in fun and creative ways. Here are some industry-specific ideas: Fitness centers Host a special Valentine’s Day class for couples. Run a workout to show your body some love. Run a workout series to burn off all those sweets.  Create a Valentine’s Day playlist for your classes. Promote a…

Kristen is the Senior Managing Editor at WordStream, where she helps businesses to make sense of their online marketing and advertising. She specializes in local SEO, copywriting, and conversion optimization, and she finds life to be exponentially more delightful on a bicycle. See other posts by Kristen McCormick

If we read every piece of content put in front of us each day, we’d get nothing else done. Instead, we skim. This is what makes writing a good headline critical to getting clicks, but also hard to do. That’s why today we’re going through 63 headline examples to help you get started. Jump to: But first, let’s talk about what makes a successful headline. What makes a great headline? Any great headline is appealing…