Increase Customer Engagement
It’s no longer enough to personalize emails using only the [your name] field. Customers are over it. Luckily, there’s a better way to personalize: dynamic content. Read the full article at MarketingProfs
Read MoreFebruary is home to the most romantic holiday of the year: Just kidding (shouldn’t that be in March anyway?). But there is so much more to February than Branch’s Conversation Hearts and #sharethelove. So today, I’m showering you with: A full list of February awareness causes, holidays, and national days. 47+ ways to use them for creative and meaningful February marketing. Real examples from businesses just like yours. P.S. For marketing ideas for the whole…
Read MoreTargeting competitors’ keywords with Google As is effective but can get expensive. Which is why I recently shared a few ways you can target your competitors on Google Ads without using Search. These suggestions stayed within Google Ads, so in this post, I want to talk about other less expensive ways you can reach your competitors’ audience without using Google. We’ll be focusing on paid social instead. These include: Quora ads by topic or interest…
Read MoreThis post was co-written by Susie Marino and Kristen McCormick. With the deprecation of third-party cookies, Google’s been working to come up with a way to maintain privacy while showing relevant ads—a win-win for advertisers and consumers. Its initial solution was FLoC, but now Topics API will be taking over as the new star of the cookieless targeting show. Read on to learn: Exactly what the Topics API is and how it will work. What…
Read MoreEmpowering Women And People Of Color In The Workplace written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Kimberly Brown In this episode of the Duct Tape Marketing Podcast, I interview Kimberly Brown. Kimberly is a career and leadership development expert a speaker and podcast host whose mission is to empower women and people of color in the workplace. Her personal and professional development company, Manifest Yourself, provides in-person and virtual…
Read MoreThe SEO Formula For B2B Companies written by Sara Nay read more at Duct Tape Marketing About the show: The Agency Spark Podcast, hosted by Sara Nay, is a collection of short-form interviews from thought leaders in the marketing consultancy and agency space. Each episode focuses on a single topic with actionable insights you can apply today. Check out the new Spark Lab Consulting website here! About this episode: In this episode of the Agency…
Read MoreThe 5 Elements Of Your Core Story written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I’m doing a solo show on creating your core messaging, and I walk through how to create your core story script. Key Takeaway: The development of your core messaging and your story is imperative to your overall marketing strategy. You can attract even more…
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