When it comes to any type of advertising you’re running, you want to know exactly how your campaigns are contributing to your bottom line. Sure, clicks and impressions are nice, but conversions are much, much better. And that can be a challenge to accurately measure. If you’re looking to improve the accuracy of your conversion measurement for Google Ads, Google’s enhanced conversions feature can help. In this post, we’ll dive into: What Google Ads enhanced…

Read More

As a small business owner or marketer, you know that a strong online presence is key to attracting customers and making more sales. With billions of searches happening on search engines every day, it’s crucial to ensure that your business is not only visible there–but stands out. One of the most effective ways to improve your business’s visibility and drive more website traffic is by building local citations. By doing so, you’ll increase your chances…

Read More

Instagram and Facebook (now known as Meta) may be owned by the same parent company, but the two social platforms are different—very different. For the casual user, this doesn’t matter much beyond preference. (I have to limit myself from Instagram scrolling with a 15-minute daily limit, for instance, but I haven’t logged into my personal Facebook in years and haven’t wanted to.) But for marketers looking to grow organic reach, it’s important to understand Instagram…

Read More

As a small business, standing out on a platform as content-heavy as TikTok is daunting. With over one billion monthly active users and reigning as the most-downloaded app of 2022, it’s no surprise that both large and small brands are vying to reach their target audience on the popular, short-form video app. Source So where does your small business fit in, and how can you get your content noticed by the right users? One of…

Read More