28 Apr

How Decisions Define Our Business Destiny

Marketing0 Comments

How Decisions Define Our Business Destiny written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Steve McKee In this episode of the Duct Tape Marketing Podcast, I interview Steve McKee. He is the co-founder of McKee Wallwork, a nationally recognized marketing advisory firm that made the Inc. 500 list of the fastest-growing private companies in America in its first year of eligibility and has twice won the prestigious Effie Award for marketing…

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25 Apr

Fractional CMO Benefits: Transform Your Business Marketing Strategy

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Fractional CMO Benefits: Transform Your Business Marketing Strategy written by John Jantsch read more at Duct Tape Marketing Discover How Fractional CMOs Are Transforming Marketing Strategies for Businesses and Why It’s Time to Jump on Board The idea of the fractional CMO has been gaining traction recently, and it’s easy to see why. A fractional CMO is an experienced marketing executive who offers expertise to multiple clients on a part-time basis. Instead of hiring a…

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24 Apr

How to Create an Unquestionably Great FAQ Page (with Examples)

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Does your business get a lot of the same questions? Are there pieces of information you wish you could easily share with your audience or potential customers? Do you want an easy way to rank for questions related to your business? If you answered “Yes!” to any of these questions, an FAQ page is for you! Source An FAQ page does more than the obvious–answer questions your business frequently receives from customers. It also builds…

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23 Apr

Weekend Favs April 22

Marketing, Tools0 Comments

Weekend Favs April 22 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but I encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one I took…

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21 Apr

What Is a Go-To-Market Strategy? 9 Steps to Build Your Own (with Examples)

How To0 Comments

To successfully launch a new product, service, or business, you need a go-to-market strategy. Without a go-to-market strategy, running your business will be like driving in the dark without headlights. You might end up at your destination, but it’ll probably take longer than it should and you’ll be much more likely to run into problems along the way. What it’s like launching a new product or service without a go-to-market strategy. And that’s because the…

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21 Apr

Navigating Uncertainty: The Art of Imperfection in Strategy

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Navigating Uncertainty: The Art of Imperfection in Strategy written by Felipe Orrego read more at Duct Tape Marketing Marketing Podcast with Charles Conn In this episode of the Duct Tape Marketing Podcast, I interview Charles Conn. He is co-founder of Monograph Capital, a life sciences venture firm in London and San Francisco, and was previously CEO of the Rhodes Trust in Oxford. He is the Board Chair of Patagonia and sits on The Nature Conservancy European…

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20 Apr

The Benefits of Hiring A Virtual Assistant For Your Business Growth

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The Benefits of Hiring A Virtual Assistant For Your Business Growth written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Rob Levin In this episode of the Duct Tape Marketing Podcast, I interview Rob Levin. He co-founded Work Better Now in 2018 and currently serves as the chairman. He is also the managing member of the Oasis Strategy Group and CEO of RSL Media. Previously, Rob was the founder and publisher of…

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