Increase Customer Engagement
Including video on website landing pages tends not to boost conversions in general, and sometimes slightly harms performance, according to recent research from Unbounce. Read the full article at MarketingProfs
Read MoreFor years, we’ve relied on the Facebook Pixel to understand how our ads are performing and build powerful retargeting audiences. But the power of the Facebook Pixel is dwindling due to iOS 14 privacy features and the certain death of cookies next year. The Facebook Pixel To help remedy this, Facebook has introduced the new and improved Facebook Conversions API. This tool has always been helpful for advertisers who want to accurately track their conversions, but now…
Read MoreBuilding Better Business Relationships With CRM written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Jon Ferrara In this episode of the Duct Tape Marketing Podcast, I interview Jon Ferrara. Jon is a serial entrepreneur and noted speaker about social, sales, and marketing. He’s the Founder of Nimble – The Simple CRM for Microsoft 365 & Google Workspace. Jon Ferrara is best known as the co-founder of GoldMine Software Corp, one…
Read MoreAs marketers, you know how valuable data is to every function of your campaign. From sending emails to optimizing landing pages, you need a full suite of analytics to help you make strategic decisions. While marketing trends may come and go, it’s inarguable that data analytics are here to stay. As our tools get smarter, […] …
Read MoreContent marketing costs 62 percent less than outbound marketing. Despite that, it generates three times more leads. With people becoming numb to intrusive (outbound) marketing strategies, leveraging permissive marketing techniques like content marketing is becoming more critical. That’s why you need to invest in a great content marketer. To help you do that, I’ll highlight […] …
Read MoreAs a marketer or business owner, you know email marketing is a powerful tool. Its popularity among consumers is climbing. You might have already implemented email personalization to some extent, like addressing customers personally, but you can take it further. This article looks at 15 email personalization techniques you can apply to your marketing. Before […] …
Read More