Increase Customer Engagement
Let’s face it, no one likes the feeling of FOMO (fear of missing out). Whether it’s a group project you were excluded from or a concert that sold out tickets before you could snag one, FOMO is sadly found in every corner of life. Don’t let FOMO creep into your PPC, too! We can help keep you in the loop on everything going on in Google Ads so no update slips through the cracks. That…
Read MoreCalls to action are the keys to conversion (that feels like a proverb or something), but they don’t exist in a vacuum. For any [quality] piece of content you see online, you’ll never just see a CTA button on an island with no context. Either the button or link itself has clear copy, or the content around it gives the proper context. See for yourself…that a CTA without surrounding phrases is useless. And the best part is, marketers…
Read More30 percent of all retail sales occur between Black Friday and Christmas. This means preparing your e-commerce site for this busy period is essential to success. The good news is, small changes can make a big difference to your revenue. The level of competition for Black Friday e-commerce sales is off the charts, which means […] …
Read MoreWeekend Favs October 2 written by Karen Cutler read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out…
Read MoreThe Marketing Book Podcast – The Ultimate Marketing Engine written by John Jantsch read more at Duct Tape Marketing It is more difficult than ever for businesses and marketing professionals to cut through the noise to create relationships with their customers. Organizations that focus on converting their customers to members and helping them achieve the lasting transformation they are seeking rather than simply offering the transaction of the moment are winning. In this episode of…
Read MoreI’ll let you in on a secret. People are talking about you online. Whether it’s a direct @ mention on social media or involvement in an untagged rant—the likelihood is, there’s a lot of conversations occurring on “dark social” that you don’t know about. For the most part, brand mentions are a marketing score (even […] …
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