Increase Customer Engagement
Retargeting is one of the best ways to close sales that didn’t happen. On top of that, retargeting efforts are pretty cheap compared to most types of advertising. How do you do it? What retargeting efforts do you need to try? Here are three examples of retargeting that actually work, how to copy them, and what […] …
Read MoreBehind every great website or application is a lot of coding. When that code is heavy or overly complex, it can slow down website speed and increase bounce rates. This is why a lot of marketers are excited about a new user interface from .NET called Blazor. The name is a combination of “browser” and […] …
Read MoreEven with the millions of households in the US, the market for home service businesses is a saturated one—making paid advertising an essential marketing strategy for plumbers, roofers, landscapers, and more who want to compete. But to get a true measure of success, it’s important to know how your ads are performing with respect to other businesses like yours. With benchmark data, you can answer questions like: What’s a good conversion rate for home service…
Read MoreThe Experience This! Show – The Ultimate Marketing Engine written by John Jantsch read more at Duct Tape Marketing This episode of the Experience This! Show feature 3 new, incredible books that launched on the very same day. You’ll learn about how to get your customers to “come back” again and again, how D.A.D. can help you stand out in a crowd, and how to grow your business by growing your client’s business. 1. I’ll Be…
Read MoreCutting Through The Noise With Relationship-Driven Outreach written by Sara Nay read more at Duct Tape Marketing Agency Spark Podcast with Dan Englander The Agency Spark Podcast, hosted by Sara Nay, is a collection of interviews from thought leaders in the marketing consultancy and agency space. Each episode is designed to spark ideas you can put into practice for your agency today. Check out the new Spark Lab Consulting website here! In this…
Read MoreFinding The Real Problem Your Business Solves written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I’m doing part two of a three-part series talking about my new book launching Sept. 21, 2021 — The Ultimate Marketing Engine: Five Steps to Ridiculously Consistent Growth. I’m diving into step two – finding the real problem your business solves. Key Takeaway: People…
Read MoreLooking for a new way to research or find content ideas for your marketing content? You may have heard of Google Scholar but aren’t sure if it’s the right tool for what you need. Google Scholar is a search engine for scholarly literature at major academic publishers and university presses that lets you find articles […] …
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