Video content has become invaluable in digital marketing. But how do you optimize a video for search so people can easily find them? This article offers practical, effective tips. Read the full article at MarketingProfs

Using keywords to target other brand names, products, or services is one of the easiest ways to go after competitors in Google Ads. But targeting competitor keywords can get expensive. The good news is, there are more options we have than just the Search Network. While Search will always have the deepest intent, there are some pretty specific targeting options we can use for other campaign types that also have deep intent. In this post,…

First impressions matter—especially for businesses. That’s why you double-check your subject lines more than your email. It’s why you put so much thought into your search ads. And that’s why you need to make sure you have a catchy slogan that engages your audiences and introduces your brand. In this post, I’m going to show you how to do that by looing to look at examples of enduring advertising slogans. We’re going to cover: What…