The Ultimate Guide to SEO for E-commerce Websites

If you’re retailing products and want to reach the widest audience possible, having a well-optimized e-commerce website is an absolute must. Why? Well, there are several benefits. A great e-commerce website helps you understand the basics about your customers, for example, demographics like their locations, age groups, and how they found you. By using tracking, […] …

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The 8 Biggest Google Algorithm Updates of 2021 (+Optimization Tips)

Google is always evolving its algorithm to ensure it is surfacing the most accurate, relevant, and secure pages for its users. And each year, it seems to introduce more and more updates per year.  Knowing what sort of updates have taken place will help you to stay in line with SEO best practices, improve your rankings, and also understand any reasons behind performance shifts. So today, we’re going to cover the eight most impactful Google algorithm updates…

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Google’s Title Rewrite Dropped Our CTR by Up to 37%! (Here’s How We Fixed It)

We’ve known for a while now that Google will sometimes change a page’s title in the SERP based on the query. But on Monday, August 16, many SEOs began noticing their titles being completely rewritten, in a detrimental way. We, too, noticed this, as one of our top trafficked pages took a big hit from the change. Needless to say, we were a little taken aback. So what’s going on here? We investigated and are…

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The Business Of Story Podcast – The Ultimate Marketing Engine

The Business Of Story Podcast – The Ultimate Marketing Engine written by John Jantsch read more at Duct Tape Marketing Your customers are distracted by the multitude of ways to buy. And as a business, you want to be able to cancel all the noise and confusion so you can start creating authentic relationships with your customers and convert them into life-long customers. But, you can only turn them into customers for life by changing…

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Finding The Work That Makes You Come Alive

Finding The Work That Makes You Come Alive written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Jonathan Fields In this episode of the Duct Tape Marketing Podcast, I interview Jonathan Fields. Jonathan is an award-winning author, executive producer, and host of one of the top-ranked podcasts in the world, Good Life Project®. He’s also the author of a new book – Sparked: Discover Your Unique Imprint for Work that Makes…

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