Over the last few years, Google and Microsoft have continued to come out with new fancy tools to help get your business in front of potential customers, but in my experience, nothing quite compares to Search. These users tend to have the highest intent to buy as they’re actively looking for a solution to a problem, not just browsing content like many other campaign types. But there is a bit of a problem with them:…

Netflix took 3.5 years. Facebook took 10 months. Instagram blew us away with 2.5 months. And then came ChatGPT. Launched in November 2022, it took just five days for this piece of technology to reach one million users. Image source So yes, it’s the talk of the town. But can we trust it? What implications does it have for marketing—for small businesses in particular? In this post, I’m going to simplify ChatGPT for you so…

Unless you’ve been living under a rock these past thirty or so years, you’ve likely witnessed an incredible evolution in our use cases for technology in day-to-day life. There’s been a clear switch from landlines to wireless devices, printing out MapQuest directions to using a GPS, and from flipping through a phone book to doing a quick search. Source It’s no secret at this point that your business needs to be easily found online, and…

Automation in Google Ads has its pros and cons, depending on what feature you’re dealing with and which PPC practitioner you’re talking to. Empiric Marketing LLC founder Brett McHale shares his perspectives here on Google Ads automation, and now, Jyll Saskin Gales shares hers! ——- Is Google Ads automation your friend or foe? Even as a self-proclaimed machine learning lover, I will admit that “just automate it” is not always the right answer. In this…