Success as a Wonderful Hell

Success as a Wonderful Hell written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Laura Gassner Otting In this episode of the Duct Tape Marketing Podcast, I interview Washington Post Best Selling Author and Motivational Keynote Speaker, Laura Gassner Otting. A frequent contributor to Good Morning America, the TODAY Show, Harvard Business Review, and Oprah Daily. Laura’s 30-year experience is defined by her entrepreneurial edge. She served as a Presidential Appointee in…

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5 Challenges to Choosing Keywords for PPC (& How to Squash Them)

Over the last few years, Google and Microsoft have continued to come out with new fancy tools to help get your business in front of potential customers, but in my experience, nothing quite compares to Search. These users tend to have the highest intent to buy as they’re actively looking for a solution to a problem, not just browsing content like many other campaign types. But there is a bit of a problem with them:…

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6 Ways to Use GPTChat for Small Business Marketing (+6 Ways NOT to Use It)

Netflix took 3.5 years. Facebook took 10 months. Instagram blew us away with 2.5 months. And then came ChatGPT. Launched in November 2022, it took just five days for this piece of technology to reach one million users. Image source So yes, it’s the talk of the town. But can we trust it? What implications does it have for marketing—for small businesses in particular? In this post, I’m going to simplify ChatGPT for you so…

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Weekend Favs March 4

Weekend Favs March 4 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but I encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one I took…

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Fractional CMO: Reinventing Marketing Strategies

Fractional CMO: Reinventing Marketing Strategies written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I’m doing a solo show, and I’m gonna talk about how Fractional CMOs are becoming increasingly popular among business owners and marketing agencies. Key Takeaway: Strategy is one of the most essential elements to running a successful business today. Whether you are a business owner or a…

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The 22 Best Directory Listings for Any Business (+Optimization Tips)

Unless you’ve been living under a rock these past thirty or so years, you’ve likely witnessed an incredible evolution in our use cases for technology in day-to-day life. There’s been a clear switch from landlines to wireless devices, printing out MapQuest directions to using a GPS, and from flipping through a phone book to doing a quick search. Source It’s no secret at this point that your business needs to be easily found online, and…

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How to Make Google Ads Automation Work for You (Dos & Don’ts From a Pro)

Automation in Google Ads has its pros and cons, depending on what feature you’re dealing with and which PPC practitioner you’re talking to. Empiric Marketing LLC founder Brett McHale shares his perspectives here on Google Ads automation, and now, Jyll Saskin Gales shares hers! ——- Is Google Ads automation your friend or foe? Even as a self-proclaimed machine learning lover, I will admit that “just automate it” is not always the right answer. In this…

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