Increase Customer Engagement
We marketers would like to believe we dominate the web, but we secretly admit to ourselves that cats and memes are the true rulers. It can be frustrating to pour hours of work and money into content, only to watch the next Evil Kermit or Sponge Bob meme pull more traffic. Is there a way […] …
Read MoreThis infographic from Cure Media provides an overview of how to create an influencer brand post, covering the key steps from start to finish. Read the full article at MarketingProfs
Read MoreVideo is becoming the go-to content medium for brands because it can convey empathy and emotion. Here’s how to use video marketing to enhance customer experience. Read the full article at MarketingProfs
Read MoreSocial Pros Podcast – The Ultimate Marketing Engine written by John Jantsch read more at Duct Tape Marketing In this episode, I discuss with hosts Jay Baer and Adam Brown of the Social Pros podcast what has changed (and hasn’t changed) in the marketing landscape and how you can stay relevant. We talk about how marketing fundamentals may remain the same, but the way we need to reach customers has changed. Customers are making buying…
Read MoreWhy 80% Of Being An Entrepreneur And Business Owner Is About Mindset written by Sara Nay read more at Duct Tape Marketing Agency Spark Podcast with Petter-Erik Nyvoll The Agency Spark Podcast, hosted by Sara Nay, is a collection of interviews from thought leaders in the marketing consultancy and agency space. Each episode is designed to spark ideas you can put into practice for your agency today. Check out the new Spark Lab…
Read MoreThe phrase “cross-channel advertising” can sound intimidating to some folks, but the concept is actually quite simple. While multi-channel marketing uses multiple channels (paid search, organic search, and social media, for example) to reach your audience, cross-channel uses those multiple channels to provide more of a connected experience for your audience. So even as they cross back and forth between channels, they’re still on one cohesive customer journey. Cross-channel marketing comes with many benefits, like increased…
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