Why and How to Import Cost Data to Google Analytics (+Template)

Several times, I have had clients ask how they can see cost information for non-Google channels in Google Analytics. They do not want to go into each paid media channel to review the data. And even if I create a Google Data Studio dashboard compiling all of the data, certain clients are just used to Google Analytics. So what do I do? I import the cost data into Google Analytics via spreadsheet. While the process…

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The Remarkability Formula For Small Business Owners

The Remarkability Formula For Small Business Owners written by Sara Nay read more at Duct Tape Marketing   Agency Spark Podcast with Rich Brooks The Agency Spark Podcast, hosted by Sara Nay, is a collection of interviews from thought leaders in the marketing consultancy and agency space. Each episode is designed to spark ideas you can put into practice for your agency today. Check out the new Spark Lab Consulting website here! In this episode…

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Where Social Media Fits In Your Marketing Strategy

Where Social Media Fits In Your Marketing Strategy written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Emeric Ernoult In this episode of the Duct Tape Marketing Podcast, I interview Emeric Ernoult. Emeric is the Founder and CEO of AgoraPulse – an easy-to-use all-in-one social media management software. Key Takeaway: Social media isn’t going anywhere, and it’s ever-evolving. Founder and CEO of AgoraPulse — an easy-to-use all-in-one social media management software…

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How to Run Law Firm Marketing Campaigns That Work

Law firm marketing is essential to attracting clients and sharing what your law practice offers. It can also set you apart from other practices in your area.  The goals and the practical details of law firm marketing are not as obvious and straightforward as marketing for other brands.  Rather than pushing a product or service […] …

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How to Market a Book: 7 Strategies

It might feel like you’ve already done the hard work.  You’ve spent hours with a keyboard or notebook in your hands, writing away. You’ve edited, edited, and edited some more—and may have even struggled through the complicated process of self-publishing.  Now you have to go to the next step: marketing your book. This entails getting […] …

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