Something to know about me before you read this post: I’m the type of person who creates spreadsheets when shopping online for sneakers and whose idea of fun is inventorying Tupperware containers and covers. In other words, I enjoy content audits.  But not everyone does. In fact, many see them as tedious, time-consuming, and overwhelming. Which they usually are.  And that’s why I’ve written this guide. To equip you with everything you need to master the art and science of…

Google’s algorithm and other search algorithms are highly focused on search intent, making understanding it key for effective SEO. So, what exactly is search intent and how can you determine it? Read the full article at MarketingProfs

It is quite clear, regardless of network, that the digital space has become a competitive one for businesses. Every company on the internet is vying for the attention of the same users (in one way or another), making effective marketing to your target customer more and more difficult. On top of that, average costs of pay per click ads are increasing. It’s important to make sure your systems and processes for acquiring new customers via…