Increase Customer Engagement
If you own a small business, content marketing is a tactic you should consider to grow your audience base and increase your brand’s name recognition. Content marketing refers to the creation and dissemination of online materials that grow traffic to your website. Content types can include blogs, infographics, and whitepapers that are geared toward creating […] …
Read MoreSnapchat is one of the most popular social networks in the world. It boasts 293 million daily active users on average. That’s a ton of people sharing and engaging with content on a daily basis. On top of a huge user base, the engagement levels are off the charts. People open the app 30 times […] …
Read MoreInbound Back Office Podcast – The Ultimate Marketing Engine written by John Jantsch read more at Duct Tape Marketing I sat down with Amy Foley, Co-Founder of Inbound Back Office, to talk about a step-by-step process for consistently growing your agency by making your customer successful. In this podcast episode, you’ll learn: How to profit from a “customers as members” point of view How to narrow your focus to the top 20% of your ideal…
Read MoreIt costs 5X less to retain a customer than it does to acquire a new one. That’s why customer retention is crucial to growing your Ecommerce business. What is customer retention? Customer retention is the ability to encourage customers to keep coming back to make purchases. Research shows that repeat customers spend more than once-off […] …
Read MoreContent, content, content. At times, it seems it’s all marketers think about. Even so, you may eventually find yourself in a content desert, desperately searching for a well of fresh content ideas. You’ve exhausted every Google search, every whiteboard brainstorm. However, there’s one strategy you may not have thought of. Have you explored industry blogs […] …
Read MoreWhether your customers are shopping for tennis shoes or a marketing automation tool, they care about your product’s features. Features (along with price and design) are one of the main factors people consider when comparing products. Would you buy a computer without knowing how much storage it has? Or a pair of yoga pants without […] …
Read MoreBreaking Down Silos For A Better Customer Experience written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Brandi Starr In this episode of the Duct Tape Marketing Podcast, I interview Brandi Starr. Brandi is the Chief Operating Officer at Tegrita, a marketing consultancy specializing in marketing automation and strategy, and co-author of CMO to CRO: The Revenue Takeover by the Next Generation Executive. Key Takeaway: In most organizations today, departments are…
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