Increase Customer Engagement
Word-of-mouth marketing is one of the most valuable forms of advertising. After all, why wouldn’t you want customers to rave about your business to friends and family? Word-of-mouth referrals are great advertising for your brand and an enormous confidence booster for would-be buyers. From a potential buyer’s perspective, if your existing customers are happy enough […] …
Read MoreHave a favorite slogan? That catchphrase that just sticks in your head like a catchy tune. Sometimes it even has a little jingle or rhyming structure that adds some flair. You know it works because it stays with you. You remember it, and you remember the company it stands for. Does your brand need a […] …
Read MoreCustomer satisfaction is crucial to the success of your business. No matter how innovative your product or competitive your pricing, if your customers are ultimately unhappy, they’re not going to stick around. As such, it’s no surprise 45.9 percent of businesses surveyed in 2020 named customer experience as their number one priority over the next […] …
Read MoreLinkedIn is a perennially underrated social media platform. It’s not always easy to quantify how effective you are on the platform though. Enter LinkedIn’s Social Selling Index. This handy metric tells you exactly how effective you are as a social seller while highlighting how you can improve. In this article, I’ll cover everything you need […] …
Read MoreThere is no shortage of statistics from during the pandemic, showing drastic drops and soaring growth rates as our behaviors shifted so rapidly. But we’re now halfway through 2021, well into the (dare we say it) new normal. It’s time now to look at which changes have stuck and what we can do about them as marketers. That’s why we’ve gathered these post-pandemic marketing statistics for 2021 to help you come to a safe landing after…
Read MoreNetworking Reimagined With Plain Sight Founder James Chapman written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with James Chapman In this episode of the Duct Tape Marketing Podcast, I interview James Chapman. James is the Founder & CEO of Plain Sight, a localized, social networking platform that connects people with the type of people you’re looking for both online and in physical spaces. Key Takeaway: The traditional way of networking is…
Read MoreGoogle discovery ads are changing the game by implementing a more powerful AI to take a lot of the guesswork out of paid advertising on Google. Instead of manually optimizing your ads over time, Google AI will take care of it for you using its massive amounts of data. How? That’s what we’re going to […] …
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