Content marketing can make or break the success of an account-based marketing campaign. To ensure your campaign is a success, avoid these five content mistakes. Read the full article at MarketingProfs

Most people say their perception of a company changes when they notice that it has made a grammar mistake, according to recent research from Tidio. Read the full article at MarketingProfs

Google Search Console is a powerful tool that business owners, marketers, and SEO specialists can use to elevate their site’s digital presence and organic traffic. But despite its growing popularity, the Google Search Console interface isn’t exactly the most elevated or intuitive to use. Hence the increasing volume of queries for “how to use google search console” over the years. Search volume trends from 2017-2021 for ‘how to use google search console.’” Knowing how to use…

As the summer gets into full swing and Q3 approaches, the familiar lead generation slump hits. We’ve all been there: people start taking vacations, stop answering their phones, and your sales team starts getting antsy for more SQLs. Oh, and there’s also the whole cookieless internet thing, where first-party data collection on websites is more important than ever.   It’s prime time to set up some fresh, new lead magnets! Read on so you can: Learn what…