Increase Customer Engagement
Weekend Favs July 8 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but I encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one I took…
Read MoreBack in the olden days, you’d leaf through a huge phone book to find a pet groomer, dentist, or roofer. The internet lifted business listings off of the Yellow Pages, made them digital, and put them on hyper mode. Now you might find the same roofer listed on dozens of directories, search engine results, and map app screens. These listings are a boon to local businesses, delivering ready-to-buy customers right to your front door. But…
Read MoreUnderstanding user behavior is critical to the success of any online business, and Google Analytics 4 (GA4) provides marketers with a powerful tool to gain actionable insights. One of the most important features of GA4 is event tracking, which allows marketers to gather detailed information on user engagement and make data-driven decisions for marketing strategies. In contrast to Universal Analytics, which uses traditional tracking methods, GA4 event tracking relies on a more flexible and customizable…
Read MoreThe 4 Commitments To Grow Your Reach Online written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Becky Robinson In this episode of the Duct Tape Marketing Podcast, I interview Becky Robinson. She is the Founder and CEO of Weaving Influence. This full-service marketing agency specializes in digital and integrated marketing services and public relations for book authors, including business leaders, coaches, trainers, speakers, and thought leaders. In April 2022, Becky…
Read MoreHow To Write A Business Book That Matters written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Josh Bernoff In this episode of the Duct Tape Marketing Podcast, I interview Josh Bernoff. He is the bestselling author or ghostwriter of eight business books and contributed to 50 book projects that have generated over $20 million for their authors. Josh was formerly Senior Vice President, Idea Development at Forrester, where he spent 20…
Read MoreWeekend Favs July 1 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but I encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one I took…
Read MoreI think we can all agree that ice cream is great, but it’s even better with the right toppings. When it comes to promoting your small business, your marketing plan is the ice cream and your chosen channels are the toppings. Your foundation is great, but you need those layers on top to maximize results. With the right channels, your marketing plan can look this good! We’ll show you how building your strategy with the…
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