30 Jun

Unveiling The Future Of AI

Marketing0 Comments

Unveiling The Future Of AI written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Kenneth Wenger In this episode of the Duct Tape Marketing Podcast, I interview Kenneth Wenger. He is an author, a research scholar at Toronto Metropolitan University, and CTO of Squint AI Inc. His research interests lie at the intersection of humans and machines, ensuring that we build a future based on the responsible use of technology. His…

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29 Jun

7 Serious Risks You Face Using AI for Marketing

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A couple of years ago, most of us marketers hadn’t the foggiest idea of how to use AI for marketing. Suddenly, we’re writing LinkedIn posts about the best prompts to whisper into ChatGPT’s ear. There’s plenty to celebrate about the sudden infusion of artificial intelligence into our work. McKenzie reckons AI will unlock $2.6 trillion in value for marketers. But our rapid adoption of AI may be getting ahead of important ethical, legal, and operational…

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29 Jun

Embracing Your Entrepreneurial Superpower Being Unemployable

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Embracing Your Entrepreneurial Superpower Being Unemployable written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Alysia Silberg In this episode of the Duct Tape Marketing Podcast, I interview Alysia Silberg. She is a leading venture capitalist in Silicon Valley, where she mentors tech startups and helps them go public. She is the CEO & General Partner of the investment firm Street Global. Her online radio show: Global Fireside Chats, brings together…

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27 Jun

10 Signs You Need A Marketing Strategy and How To Get Back On Track

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10 Signs You Need A Marketing Strategy and How To Get Back On Track written by John Jantsch read more at Duct Tape Marketing As a marketing consultant, I meet numerous business owners who are all set to take their companies to new heights. But, I’ve also noticed a consistent pattern of confusion about what a marketing strategy truly entails. It’s a detailed plan designed by businesses to promote their product or service through different…

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27 Jun

Know Your Worth: Mastering PPC Management Pricing for Agencies

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When you think of an inheritance, do you picture money or a headache? Probably money, I assume. Unfortunately, for digital marketing agencies, taking on a new client often means inheriting a Google Ads account. More than likely, the account is a mess–it has poor structure, expensive keywords, and few negative keywords. I know this because I work on WordStream’s agency team, so I talk to agencies all the time. You face unique challenges, and our…

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24 Jun

Weekend Favs June 24

Marketing, Tools0 Comments

Weekend Favs June 24 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but I encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one I took…

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24 Jun

9 Super Common Reasons Your Facebook Ads Aren’t Converting (+What to Do About It)

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That sweet, sweet feeling of setting your Facebook ads live. You sit back, relax, and watch the conversions roll in. But…what if that isn’t the case? What if what you see is little-to-no conversions? How it feels to see your Facebook ads not converting.  If your Facebook ads aren’t converting, know that you’re not alone. This happens to more businesses advertising on Facebook than you might think. It’s no secret that there are many intricacies…

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