Increase Customer Engagement
I’ve taken over a lot of Google Ads accounts in my day and one of the biggest problems I find is that the account isn’t tracking conversions correctly, or at all, making it nearly impossible to know what is and isn’t working. What I’d like to do is walk you through the most common issues I see with conversion tracking in Google Ads and give suggestions for how you can fix it. 6 common Google…
Read MoreWhile we’re all striving for different business and marketing goals with our PPC campaigns, we do all have one thing in common: to get the highest return on our investment. And there are a number of ways to facilitate that—one of which is through negative keywords. And just recently, Google announced that account-level negative keywords are now available globally. 1/3 Some have noticed Account level negative keywords are starting to roll out globally. From Account…
Read MoreWeekend Favs February 4 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but I encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one I took…
Read MoreUnless you live under a rock (I can say that because I’ve been known to camp out under a pebble or two), there’s no doubt that you’ve been hearing about one thing in the news lately: Big Tech layoffs. Microsoft, Google, Amazon. It even has its own hashtag #layoffs2023. Mass layoffs of any kind are unsettling no matter how applicable they are to you, but as a small business owner or marketer, you may have…
Read MoreWhy Community Is The Last Great Marketing Strategy written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Mark Schaefer In this episode of the Duct Tape Marketing Podcast, I interview Mark Schaefer. Mark is a globally-recognized keynote speaker, college educator, marketing consultant, and author of books such as Marketing Rebellion – Cumulative Advantage, and Belonging To The Brand: Why Community Is The Last Great Marketing Strategy. Key Takeaway: Mark Schaefer argues…
Read MoreTracking your customer’s conversion paths helps you understand the journey your customers take before converting. Knowing this journey is critical as it shows you the areas to focus on to increase and accelerate conversions. So what exactly are conversion paths and how do you track them? Keep reading to learn how to create successful conversion paths in Google Analytics so you can generate more leads and sales. Table of contents What is a conversion path…
Read MoreThe Story Of A Young Entrepreneur Building A Better World With A Nonprofit written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Camden Francis In this episode of the Duct Tape Marketing Podcast, I interview Camden Francis. Camden is the Founder and CEO of the Nonprofit Organization Beyond the Crisis Beyond the Crisis, the food-distribution charity, which has distributed over 100,000 dollars of food items to housing communities and homeless shelters…
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