14 Feb

14 Chatbot Examples that Generate Leads & Engage Visitors

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Once upon a time, WordStream shared a post on 10 of the most innovative chatbots on the web. This was waaaaay back in 2017—an eternity in the digital world (think 13 Reasons Why, the Kendal Jenner Pepsi ad marketing fail, etc.)—and since then, chatbots have evolved into help centers, transaction platforms, lead generation machines, and even website navigation panes. We’re talkin blog posts right in the chat window! Needless to say, we’re due for an…

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14 Feb

5 Effective Ways to Manage Your Google Ads Budget (Pros, Cons & Pro Tips)

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Even before you write your first PPC ads, one of the first things you must plan is how much you can spend on your new campaigns each month. There are several factors to consider in creating your first budget for your PPC campaigns, including traffic volume, estimated cost per click, local competition, and expected performance. But once you’ve got that PPC budget decided, how do you properly manage it in Google? That answer is a…

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11 Feb

Weekend Favs February 11

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Weekend Favs February 11 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but I encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one I took…

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10 Feb

What Is an SSL Certificate? (& Why Your Website Needs One)

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Have you ever paid for a domain name and the registrar offered you a free SSL certificate with your purchase? If the answer is “yes,” the freebie may have left you wondering what an SSL certificate is and why you need one. As you’ll soon learn, installing an SSL certificate for your website is incredibly important, especially if your site collects data from users. This article will answer all your questions about SSL certificates, including…

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09 Feb

Mastering The Art Of Listening

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Mastering The Art Of Listening written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Oscar Trimboli In this episode of the Duct Tape Marketing Podcast, I interview Oscar Trimboli. Oscar is the author of How to Listen: Discover the Hidden Key to Better Communication – the most comprehensive book about listening in the workplace. Key Takeaway: Despite leaders spending 83% of their day listening, only 2% have been trained in effective…

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09 Feb

How To Buy Back Your Time And Reclaim Your Freedom

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How To Buy Back Your Time And Reclaim Your Freedom written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Dan Martell In this episode of the Duct Tape Marketing Podcast, I interview Dan Martell. Dan is an entrepreneur, and angel investor and became a highly sought-after coach in the SaaS industry and founder of SaaS academy after exiting three technology companies within a ten-year period. He’s also an Ironman athlete, philanthropist,…

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09 Feb

Facebook vs TikTok Ads: Key Differences & How to Use Them Together

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Facebook and TikTok are two juggernauts in the world of social media marketing. These platforms are hugely popular with advfertisers around the globe, and that’s not surprising. Both attract colossal audiences, both offer data-driven targeting options, and both are packed with powerful marketing tools. However, if you’re thinking about including Facebook and TikTok in your paid social plans, then you need to understand the key differences between these platforms and how to effectively use both…

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