New year, new marketing goals for your small business. Last year, we rounded up super actionable landing page trends to help you start trying out some new design, copy, and conversion rate optimization tactics right away. And we’re doing it once again this year. Here are landing page trends that we’re expecting to see this year that you can actually start using now. Table of contents Exceptional product videos Integrated landing page copy and design…

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Think about the last big ticket purchase you made. Did you find out about the business or product and then immediately become a customer? 61% of marketers say generating traffic and leads is their number one challenge. Table of contents What is lead generation? Lead generation is the process of capturing the contact information of potential customers for your business. It often takes multiple encounters with a business before a person becomes a customer, so…

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Over the past few years, governments have relaxed and reformed their policies on cannabis and related drugs. In 2018, the U.S. federally legalized CBD if it comes from hemp, and although it’s still outlawed within our borders, the legalization of CBD has brought a legal (and profitable) market of new products to much of the US. The market for CBD hit a new high in 2022, with almost $2 billion in sales. CBD products seem…

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While we’ve always advised you to take Google Ads’ recommendations with a grain of salt, we reinforced this with a little more caution after auto-apply recommendations amped up in 2021, and we’re amping up the caution just a liiiiitle more now, after a new update that Google announced last week: As of January 19, the way the “remove redundant keywords” recommendation works is changing to work across match types. This update  has caused confusion and…

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