Increase Customer Engagement
One of the biggest challenges that bloggers and content marketers face is writing content that’s optimized for search engines, yet will also appeal to people. If you want to build your blog audience, you’re going to have to get smarter with your content. The principal way to accomplish this is SEO copywriting. Though SEO may […] …
Read MoreOne of the tricky parts about this is the fact parents are such a varied group. Forty percent of US households have at least one child under the age of 18, and that large group includes people from all walks of life. The USDA estimates that it costs $284,570 (with inflation factored in) to raise […] …
Read More15 Chrome Extensions Every Marketing Consultant Should Employ written by John Jantsch read more at Duct Tape Marketing Chrome extensions are incredibly useful (and often underrated) tools for marketers. They allow you to tailor your daily online experience to your specific needs, your job, and your productivity. As a marketing consultant, there are plugins out there that can help you, your clients, and potential prospects. There are many extensions that can help you do things…
Read MoreDid you know that Thursday is the most popular day for consuming videos from businesses? That’s just one of the many interesting stats covered in this infographic from SalesIntel. Read the full article at MarketingProfs
Read MoreWith roughly 3.5 billion searches per day, it can be difficult to capture all relevant search terms for your business through PPC. To make matters more difficult, Google announced last month that modified broad match is going away, which means some search queries will no longer be eligible to show based on the word order of that query. This means that advertisers will need to not only expand their keyword lists for exact and phrase…
Read MoreTired of hearing “content is king?” It’s a phrase that makes most marketers roll their eyes. Does it still ring true? If so, why is content still so important? Where Did the Phrase ‘Content is King’ Come From? In 1996, Bill Gates wrote an essay that changed the course of digital marketing. Titled “Content is […] …
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