A Marketer’s Guide to Working Remotely

Remote work is going from an occasional perk to the norm. As long as you have a computer and internet connection, you can perform your job anytime, anywhere. For marketers, creating promotional materials, meeting clients, and completing projects from home, hotel, coffee shop, library—basically anywhere with an internet connection. While working remotely has many benefits, […] …

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How to Use Paid Ads to Market to Pet Owners Effectively

American pet owners are some of the biggest spenders online, pet food and pet supplies being second only to vitamins for e-commerce.  Online spending for this $70 billion industry is growing year over year. In fact, direct-to-consumer (DTC) pet brands have exploded in popularity: Over five years, the online pet product sellers saw a compound […] …

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2021 Digital Marketing Trends: The New vs the Tried and True

Organizations worldwide have had to endure a big hit because of the flare-up of COVID-19. Since then, people have changed the way they shop. In-store shopping, at this point, is an inclination. Purchasers are effectively shopping on the web, and numerous organizations have gone online to keep in touch with their customers. With this monstrous expansion in internet shopping, the competition between organizations is quite high. Numerous brands are recruiting digital marketing companies as they are…

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Weekend Favs March 27

Weekend Favs March 27 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out…

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How to Lower PPC Churn Rates

It’s a pay-to-play world. From social media to Google Ads, companies invest thousands of dollars a month into paid ads. However, there’s a lurking metric you might not be tracking: your PPC churn rate. When it comes to paid ads, most marketers and business owners track metrics like click-through rate (CTR), quality score, and cost […] …

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7 Instagram Contest Ideas to Grow Brand Awareness

Instagram accounts that hold contests can achieve up to 70% faster follower growth than accounts that don’t hold contests. If you want a popular Instagram account, coming up with and executing some Instagram contest ideas is a great start. In this post, we’ll explore how you can use Instagram contests to raise brand awareness for […] …

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