How to Use PPC For Brand Awareness

Brand awareness can seem intimidating and complicated, but it’s just a matter of getting your brand in front of the right people. When you come up with a great idea or launch a new business, how do you get your name out there? How do you help people become more aware of what you’ve created […]
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How to Increase E-Commerce Sales Through Paid Search & Social Media Campaigns

The move from brick-and-mortar retail shopping to e-commerce sites has continued steadily over the last decade. Between 2014 and 2023, global retail e-commerce sales are expected to increase by $5.2 billion. As online shopping integrates seamlessly with search and social platforms and as UX improves, more users are inclined to make their purchases online. This […]
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The 10 Biggest Trends in Entrepreneurship to Look For in 2021

Ever wish you could predict the future? Me too. If only you could predict what’s shaping business trends, or what your clients need, you could plan and grow your company, right? Well, there’s good news. While we don’t have a crystal ball, it’s entirely possible to gain a little insight into how the market is […]
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Using Video at Every Stage of The Customer Journey

Using Video at Every Stage of The Customer Journey written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Ben Oliver In this episode of the Duct Tape Marketing Podcast, I interview Ben Oliver. Ben is a co-founder and executive producer of Storyboard Media, a B2B marketing, and video production firm in North Carolina. Questions I Ask Ben Oliver: You believe video is more than just another form of content. Can you…

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3 Types of SaaS Businesses Likely to Thrive in a Post-COVID World

At this point, it seems safe to say that the novel coronavirus represents one of the most significant business disruptions in the past several decades. Although a transition to remote work and e-commerce was already in progress, the pandemic moved that shift forward with breakneck speed, forcing it on many businesses that were in no way prepared. Unsurprisingly, many of them have had a great deal of difficulty adapting. Image Source In a survey released…

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