18 Feb

How to Use Employee Spotlights to Grow Sales

Analytics0 Comments

As a business owner, you know your employees are vital to your company’s success. That doesn’t mean they always feel appreciated, however. Regular recognition at company meetings is essential, but so is making your appreciation public. Employee spotlights let you tell the world about top employees and explore their contributions to your company. Employee spotlights […]
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18 Feb

Intro to Neuromarketing: 5 Psychological Tactics to Boost Sales

Analytics, Marketing0 Comments

Neuromarketing is a branch of marketing that integrates consumer phycological principles with marketing best practices. I’ve talked a lot before about consumer psychology, both on my blog and elsewhere. That’s because the brain plays such a vital role in selling (and buying). For example, the color of your CTA button or the pictures on your landing […]
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18 Feb

10 Direct Response Marketing Examples

Analytics0 Comments

With the competition for customers becoming stiffer by the day, brands have to be savvy about the way they do their marketing. You must employ marketing strategies that work. One such marketing strategy is direct response marketing. Unlike other marketing strategies that focus on building relationships with prospects first, direct response marketing seeks to turn […]
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18 Feb

Why Comfort Is The Key to Connection

Marketing0 Comments

Why Comfort Is The Key to Connection written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Jen Marr In this episode of the Duct Tape Marketing Podcast, I interview Jen Marr. Jen is the Founder of Inspiring Comfort, LLC. She is passionate about furthering the science of human care through the skill of comfort. She’s also the author of a book called Paws to Comfort: An Everyday Guide to Learning How…

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18 Feb

Trading The Corporate World for Entrepreneurship with Carl White

Marketing0 Comments

Trading The Corporate World for Entrepreneurship with Carl White written by Sara Nay read more at Duct Tape Marketing     Agency Spark Podcast with Carl White  The Agency Spark Podcast, hosted by Sara Nay, is a collection of interviews from thought leaders in the marketing consultancy and agency space. Each episode is designed to spark ideas you can put into practice for your agency today. In this episode of the Agency Spark Podcast, Sara interviews Carl White.…

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17 Feb

Gmail Ads Are Going Away: Everything You Need to Know

How To0 Comments

In December of 2020, there was an addition to the Google ads support page on Gmail Ads. Google announced that dedicated Gmail campaigns will be converted to “read only” on July 1, 2021. Starting on that date, advertisers will not be able to create any more dedicated Gmail campaigns. Also, advertisers will not be able to edit any of their current Gmail campaigns. If advertisers still want to run any ads on the Gmail placement, they…

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