20 Dec

The 13 Best Healthcare Website Designs, Examples & Tips

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Even though healthcare marketing isn’t brain surgery, it can be confusing to pin down which website elements matter and, moreover, which ones encourage conversions. That’s why we rounded up 13 examples of exceptional, effective healthcare website design that you can learn from—and copy—to improve your own site and boost those conversions. In this article, you’ll find: Why you need to worry about healthcare website design Healthcare website design examples How to improve your healthcare website…

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18 Dec

Weekend Favs December 17

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Weekend Favs December 17 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but I encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one I took…

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16 Dec

The Proven Framework For Building A Thriving Community

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The Proven Framework For Building A Thriving Community written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Liz Lathan In this episode of the Duct Tape Marketing Podcast, I interview Liz Lathan. Liz is a community design strategist, a community enablement architect, and the Creator of Return on Emotion. Questions I ask Liz Lathan: [1:11] I read one of your recent LinkedIn posts and you said that community-first companies are growing…

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15 Dec

The Power Of Scarcity

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The Power Of Scarcity written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Mindy Weinstein In this episode of the Duct Tape Marketing Podcast, I interview Mindy Weinstein. Dr. Weinstein is a leading expert in digital marketing and has been named one of the top women in the industry globally. She is the founder of the digital marketing firm Market MindShift. Questions I ask Dr. Mindy Weinstein: [1:11] You start the…

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13 Dec

The Top 20 Tips From Our Blog This Year: Nuances & Tricks Too Good to Miss

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We publish a LOT of content. And if you’ve been following us for any amount of time, you’ll know that we strive to provide tips and insights that you don’t find in just any old blog. Two problems though: Google is designed to surface information that people know to look for, and People are designed to skim. The result? A lot of our truly best tips—the small nuances, side notes, and pro pointers that make…

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13 Dec

10 Ready-to-Use Holiday Emails to Customers (& Free Templates!)

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How to put your customers into a holiday slumber: To our valued customers, As the end of the year draws near, we’d like to take this opportunity to extend a heartfelt thank you to all of you for your support. Thank you for choosing us and we wish you a wonderful holiday season and happy new year! How to Want to send an authentic holiday greeting this year that your customers will actually want to…

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13 Dec

Google is Sunsetting Similar Audiences in 2023: What You Need to Know

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Google recently announced that starting next year, it will be phasing out similar audiences. So what are they, what’s replacing them, and what do you need to know? Read on to find out, with expert input from PPC pro Jyll Saskin Gales! Table of contents What are similar audiences? Similar audiences, or similar segments, are Google’s version of lookalike audiences. They work by finding people who exhibit similar online behavior to those in your remarketing…

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