23 Jun

How To Turn Adversity Into Purpose Through Mindset

Marketing0 Comments

How To Turn Adversity Into Purpose Through Mindset written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Siri Lindley In this episode of the Duct Tape Marketing Podcast, I interview Siri Lindley. She is a two-time world champion triathlete and winner of twelve ITU World Cup races. She’s the top female triathlon coach in the world, she’s guided Olympic medalists and Ironman champions to not only become better athletes but also…

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22 Jun

The Impact of ChatGPT on Marketing: 20 Experts Tell Us What to Expect

How To0 Comments

In a March 2023 blog post, Microsoft founder Bill Gates described ChatGPT as “the most important advance in technology since the graphical user interface” more than 40 years prior. He predicts vast changes in work, education, travel, healthcare, and communication as a result. The rapid evolution is no less profound for marketers. In just a few short months, the AI-powered tool has found use cases for everything from PPC to SMS marketing and much, much…

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22 Jun

Rewiring Organizations For A Successful Digital Transformation

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Rewiring Organizations For A Successful Digital Transformation written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Rodney Zemmel In this episode of the Duct Tape Marketing Podcast, I interview Rodney Zemmel. He is co-leader of the McKinsey Digital Practice,  a senior partner based in New York, and a member of McKinsey’s Shareholders Council, the firm’s board of directors. He serves clients across a range of industries on growth strategy, performance improvement,…

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22 Jun

Scaling Your Business Without Adding Overhead: The Proven Strategy

Marketing0 Comments

Scaling Your Business Without Adding Overhead: The Proven Strategy written by John Jantsch read more at Duct Tape Marketing Scaling is the business owner’s dream, but it doesn’t always work out the way they imagined… The reality is, growth and scale aren’t the same thing. A lot of times, you might be growing your business, seeing more revenue, and attracting more customers. Yet, instead of scaling upward, you’re scaling sideways. You’re running faster, spinning more…

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21 Jun

5 Easy Tips for More Powerful Product Positioning

How To0 Comments

So: you have an amazing product. One you can truly get behind. One that legitimately solves the pain points of customers in your vertical, and that does so in new and innovative ways. Allow me to be the first to congratulate you. You’re already closer to selling a heck of a lot more SaaS, widgets, or artisanal coffee mugs, than your competitors. Not everyone has the opportunity to market a truly great product. If you’ve…

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18 Jun

Weekend Favs June 17

Marketing, Tools0 Comments

Weekend Favs June 17 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but I encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one I took…

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17 Jun

14 Top Doctor Review Sites for a Healthy Online Presence

How To0 Comments

When it comes to doctor review sites, you probably first think of major listings like Google, Healthgrades, and more. Data source However, there are tons of other sites where potential patients may be discovering (or should be discovering!) your healthcare business–and leaving reviews. And finding the right ones can help you expand your healthcare business’s online presence. But with so many options, picking which sites to list your healthcare business on might feel a little…

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