26 Nov

A How-To Guide On Getting Inside Of A Customer’s Brain

Marketing0 Comments

A How-To Guide On Getting Inside Of A Customer’s Brain written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Nancy Harhut In this episode of the Duct Tape Marketing Podcast, I interview Nancy Harhut. Nancy is the co-founder and Chief Creative Officer at HBT Marketing. A frequent conference speaker and author of Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses. Key Takeaway: Behavioral scientists have…

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26 Nov

Weekend Favs November 26

Marketing, Tools0 Comments

Weekend Favs November 26 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. Vadoo – is a video hosting platform that helps brands and creators to engage and grow their audiences by uploading, recording, and sharing videos with just one click. Universe – is an immersive EdTech solution where educators and students can simulate…

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24 Nov

What fractional CMOs can do for small businesses

Marketing0 Comments

What fractional CMOs can do for small businesses written by Editor read more at Duct Tape Marketing Want to grow your business and position your brand for success? One of the greatest ways to do so is hiring a CMO or Chief Marketing Officer, an experienced, result-driven executive responsible for all your marketing efforts.  But with an average annual salary of over $330,000 many small to mid-sized businesses can’t easily afford a CMO. Facing tight…

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23 Nov

An Action Plan For Embracing Change

Marketing0 Comments

An Action Plan For Embracing Change written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Jason Feifer In this episode of the Duct Tape Marketing Podcast, I interview Jason Feifer. Jason Feifer is the editor-in-chief of Entrepreneur magazine and the author of the book — Build for Tomorrow: An Action Plan for Embracing Change, Adapting Fast, and Future-Proofing Your Career. Key Takeaway: The moments of greatest change can also be the…

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22 Nov

How to (Really) Compete in Facebook Ads: The 9-Point Playbook

How To0 Comments

If you’re going to spend money on Facebook ads, you’re going to want to do what’s in your control to make that investment worthwhile. That is, not merely “running campaigns” but actually “tearing it up out there.”  “Going out there and getting them”…”(tiger)”. Competing.  This u? There are just three things standing in the way of that: You Privacy  Your competitors That’s right. Competing in Facebook ads, or any channel, for that matter, means not…

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