In July 2020, a hacker accessed Twitter’s internal tools to seize 130 high-profile Twitter accounts—like Elon Musk, Bill Gates, Barack Obama, and Jeff Bezos—to carry out a “double your bitcoin” scam. Thousands of Twitter users fell for it, and in just a few hours, the hacker stole over $118,000 worth of bitcoin. Since that time, thousands of organizations have been breached, from large multinationals like Apple and Facebook to universities, hotels, hospitals, government departments, and…

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Google Data Studio has long been a go-to tool for visualizing your data and mining insights. But now that it is integrated with Looker (and actually now called Looker Studio), it has become a powerhouse for analytics and business intelligence. Image source Looker Studio connects to any authorized third party data source—Google Ads, Facebook Ads, Tableau, etc.—but for SEOs in particular, connecting to Google Analytics and other SEO tools gives you endless opportunities to improve…

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Diverse and inclusive marketing should be something you aim for year-round. However, it’s all that much more important during the holiday season as the more “traditional” holidays like Christmas and Thanksgiving take the spotlight. There’s nothing wrong with celebrating these holidays and incorporating them into your marketing, but there are other groups and events that individuals in your audience appreciate. Image source That’s why we’ve rounded up over 40 inclusive holiday marketing ideas and examples…

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One of the most exciting parts about growing your agency is getting the opportunity to expand your team and hire new people. The only downside? Determining the best process for training and onboarding your new hires. While it may be tempting to give your new employees a brief overview of your agency and then throw them into the deep end, that approach isn’t going to serve you in the long run. Just like when you…

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