Increase Customer Engagement
Thought leadership needs a rethink. Articles and interviews that focus on tactics and coincide with product launches don’t have the impact they once did. People are craving stories that guide and inspire. Here’s how to get thought leadership right. Read the full article at MarketingProfs
Read MoreBy now, everyone knows that Covid-19 is decimating small businesses across the country; fewer are aware that the negative impact of the pandemic has fallen disproportionately on Black businesses. If you’re a Black business owner, that might not come as news, but for many, the recent New York Times analysis of the impact of Covid-19 on Black businesses came as a real shock. That analysis also acted as something of a wake-up call. Look just…
Read MoreEvery client that I work with has his or her own unique problems, but they all have one thing in common. Can you guess what it is? Regardless of industry, size, or even the person’s position within the company, everyone uses email and wants to know how to write email that customers open. Despite the […]
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Getting verified on social media is one of the first steps to building a successful social media marketing strategy. Whether it’s your personal account, your business account, or both, getting that little checkmark next to the profile name is massively important. And not so that you look like one of the ‘cool kids.’ A verified […]
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For most businesses, 2020 has been a challenging year. If the COVID-19 pandemic has negatively impacted your business and you’re feeling discouraged about hitting your year-end targets, I want to let you know that there’s still hope. The holiday season is coming in just a few weeks. As a time when consumers become extra enthusiastic about shopping, it is a great opportunity to boost your sales and revenue. In fact, in 2019, consumers spent around…
Read MoreIs the 1-Page Marketing Plan Right for Your Business? written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Allan Dib In this episode of the Duct Tape Marketing Podcast, I interview Allan Dib serial entrepreneur, rebellious marketer and #1 bestselling author. Allan Dib wrote The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand Out From the Crowd. Questions I ask Rory Vaden: What is a marketing plan? Why…
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