10 Nov

7 Marketing Lessons from Eye-Tracking Studies

Analytics, Marketing0 Comments

With the ability to take a lot of guesswork out of conversion rate optimization, eye-tracking software and heat maps can reveal some startling insights into increasing conversions (and avoiding sales killers) that can benefit every business. Here are 7 important eye-tracking studies that give a sneak peek into common browsing patterns and elements of human […]
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10 Nov

Micro Startup Acquisition: The Definitive Guide to Buying and Selling Small Startups

Analytics0 Comments

The problem with selling your startup is the long exit time. Sometimes it can take as long as seven years before you can sell your business and hop on the next idea. And the investors? They feel the same way. Who wants to wait almost a decade to buy a startup when the face of […]
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09 Nov

CRM: What Your Small Business Needs to Know About Customer Relationship Management

How To0 Comments

You’ve probably heard of CRM software—used it in the past, gotten sales calls about adopting one, wistfully wished your customer data was nicely organized inside one. But if you haven’t, don’t worry. I myself was once a wet-behind-the-ears college intern throwing acronyms around like candy without any clear idea what the letters stood for. CRM stands for customer relationship management. So do you need CRM? Yes. All businesses need to have an organized way of keeping…

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09 Nov

How Does Google Keen Compare to Pinterest?

Analytics0 Comments

Google launched a social platform that, if it takes off, could give Pinterest a run for its money. Called Google Keen, it’s a curation tool that allows users to collect not only content from around the web, but also text and images, and save them to their keens, Google’s version of a board. In a […]
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09 Nov

Best Shared Hosting Companies

Analytics0 Comments

Web hosting comes in all different shapes and sizes. As a whole, these plans can be segmented into four main categories—shared, VPS, cloud, and dedicated. Shared hosting is essentially the entry-level web hosting category.  It’s ideal for new websites and smaller websites that don’t have a ton of traffic just yet. Since shared hosting is […]
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09 Nov

How to Create a Customer Journey Map (Even if You Have No Idea Who Your Customers Really Are)

Analytics, Marketing0 Comments

Creating a customer journey map is enough to make even the best marketer freeze in their tracks and realize how little they really know about their prospects. If this sounds like you, don’t worry. Even if you’ve never created a buyer persona before, I’ll help you make sense of the process by giving you a […]
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