23 Oct

How (and Why) to Set Up Microsoft Ads Event Tracking with Google Tag Manager

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Conversion tracking could not be a bigger deal when it comes to seeing success with PPC campaigns. If you’re not tracking your conversions, how in the world are you going to know what’s working, or what’s not working, or where to put your budget? It’s mind-boggling to me that some folks aren’t using it. That said, I also sympathize with marketers that have to set up conversion tracking on a site where URL rules aren’t…

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22 Oct

How to Respond to Ripoff Report Reviews

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Ripoff Report is a popular website that claims to give consumers recourse if they are scammed on the internet. But what if the tables turn, and your legitimate business is listed? What course of action can you take? How Ripoff Report Listings Can Impact Your Business According to reputation management best practices, you should claim […]
The post How to Respond to Ripoff Report Reviews appeared first on Neil Patel. …

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22 Oct

Marketing Automation Consulting

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Why aren’t more companies using marketing automation? A recent survey from Liana Technologies found that 60 percent of respondents said they didn’t know how to use marketing automation. They listed a lack of know-how as the main reason they weren’t adopting marketing automation campaigns. Half of those surveyed also listed a lack of strategy or […]
The post Marketing Automation Consulting appeared first on Neil Patel. …

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22 Oct

How to Write a Killer Company One-Pager (With Examples)

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If someone asked you what your business does, would you be able to describe it accurately in a concise, compelling manner? Better yet: would your description inspire a potential customer to want to learn more about what you have to offer? Even further, suppose multiple people wanted that description in writing—sales team members, potential customers, existing customers who want to refer you? That scenario is a problem for lots of organizations. Who you are, what you provide,…

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22 Oct

How to Find Inspiration in Doubt

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How to Find Inspiration in Doubt written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Kara Goldin In this episode of the Duct Tape Marketing Podcast, I interview Kara Goldin, the founder, and CEO of Hint Water, a flavored water brand founded in 2005. She is also the author of Undaunted: Overcoming Doubts and Doubters. Kara Goldin is an active speaker, writer, and host of the podcast Unstoppable with Kara Goldin…

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