A Beginner’s Guide to Facebook Insights

Facebook Insights is a powerful tool for those wanting to track user interaction on their Facebook business page. Facebook Insights can be seen by all the admins of your page, and it can provide a wealth of information about your content and audience. By using Facebook Insights, you’ll be able to determine the best time […]
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Which Social Media Sites Really Matter and Why

Social media is critical. I doubt anyone would argue with me about that. But social media is also misunderstood in some ways. One of those misunderstandings is which social media sites a business or individual should be on. If you read this article, you’re going to understand which social media sites are best for your […]
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The 12 Ironclad Rules for Issuing Press Releases

One thing that never changes is our desire to keep up with the news. These days, most people prefer to read their news online. According to Pew Research, 89% of Americans get at least some of their local news online. And, it’s not just consumers who are reading the news online. It’s just about everyone. […]
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4 Easy Strategies for More Effective Holiday YouTube Ads

With it being more than halfway through October, ideally, you’re already well into planning your 2020 holiday advertising strategy—but don’t worry if you’re not. Delays happen, pandemics hit, and there are always last-minute pushes needed to ensure success. What you should worry about is whether YouTube is part of your 2020 holiday paid media mix. Given the explosive growth of YouTube watch time due to the coronavirus lifestyle changes, you can feel pretty confident that video ads will…

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Does Business Investment Follow Data or Gut Feel?

Does Business Investment Follow Data or Gut Feel? written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Reeves Wiedeman In this episode of the Duct Tape Marketing Podcast, I interview Reeves Wiedeman, contributing editor at New York magazine, who has written for the New Yorker,  the New York Times Magazine, Rolling Stone, Harper’s, and other publications.  Reeves Wiedeman has a new book out today, Billion Dollar Loser: The Epic Rise and…

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The Marketer’s Guide to LinkedIn Stories

LinkedIn Stories are here, and the first thing you might be thinking is, “How can I use them to grow my business”? We all see how powerful stories are for brands on platforms like Instagram. Over 500 million people use Stories each day, but how can you use this social strategy to boost your professional reputation on […]
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