11 Nov

Google Ads Cost Per Lead Has Increased for 91% of Industries YoY

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With an average 200% return on investment, it’s not surprising that Google Ads is one of the most popular—and most competitive—paid advertising channels for businesses large and small. This is reason enough for advertisers to stay on top of their performance, but with our latest benchmark study showing that cost per lead has increased for 91% of industries year over year, it’s more important now than ever. Read on to get the insights you need…

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11 Nov

The Secret Sauce For Smarter Marketing Execution

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The Secret Sauce For Smarter Marketing Execution written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Clare Price In this episode of the Duct Tape Marketing Podcast, I interview Clare Price. Clare is the President and CEO of Octain Growth Systems, the systems, process, and tools company that helps you take control of your marketing through smart execution. She’s also the author of a book — Smart Marketing Execution: How To Accelerate…

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11 Nov

Why Email Marketing Is (Still) Important In 2022

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Why Email Marketing Is (Still) Important In 2022 written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Laura Goldberg In this episode of the Duct Tape Marketing Podcast, I interview Laura Goldberg. Laura is the Chief Marketing Officer at Constant Contact. Before Constant Contact, she served as a Chief Revenue Officer for Cabbage, a leading cash flow management and data platform for small businesses acquired by American Express. Prior to that,…

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09 Nov

40+ Thanksgiving Instagram Captions (The Cliché-Free List!)

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I love the Smudge cat memes. I also love creativity. So when I came across this Smudge pie Thanksgivmeme, I was deeply, deeply grateful for humanity. Speaking of creativity and the annual day of gratitude, we need to talk about Thanksgiving Instagram captions. If you’re looking for creative ideas, you’re not going to find any in the generic “Time to pumpkin spice it up” or “Gobble til you wobble” lists the internet is rife with.…

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08 Nov

How to Lower Your Cost Per Lead in Google Ads: 8 Tried & True Tips

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PPC advertising can feel like a scary world to venture into—after all, you’re spending precious dollars. But the fact of the matter is, you have to spend money to make money, and the good news is, digital platforms give us tons of data to work with so we can identify what’s worth our money, what’s not, and how to get more for each dollar we spend. Not to mention advertising benchmarks that help us know…

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