Maps afford us many benefits.  For example, a treasure map tells us how to get rich. Topographical maps are fun to touch. The world map reminds us that cats rule. But you may feel a little less fond of website sitemaps. They are not very easy to understand and last I checked, they’re not exactly fun. But they can provide a path to higher ranking and more website traffic if you get them right. So in…

Growing your business is all about finding ways to widen your reach but refine your touch. Social media and search engines are great for reach, but personalization is tough. Email is great for personalization, but inboxes are crowded. SMS marketing is the perfect solution for this, giving you wide reach but also the ability to deliver customized messages to your target audience on a channel they use all the time. In fact, Americans check their…